Clay vs Hunter
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Hunter starts $118 a month cheaper than Clay ($49 against $167, 71% less) on its Starter tier. Paying annually takes Hunter to $34/mo (31% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Clay
clay.com
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
Hunter
hunter.io
Domain search, email finder and a bulk verifier, plus a simple campaign sender. The long-standing default for quick email lookups.
| Clay | Hunter | |
|---|---|---|
| Entry price | $167/mo | $49/mo |
| Entry plan | Launch | Starter |
| Paid annually | — | $34/mosave 31% |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2017 | 2015 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Clay vs Hunter, answered
- Is Clay cheaper than Hunter?
- No — Hunter is the cheaper entry point, at $49 a month against Clay's $167, 71% less.
- Do Clay or Hunter have a free plan?
- Both do. Clay and Hunter each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Clay and Hunter?
- Clay: Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool. Hunter: Domain search, email finder and a bulk verifier, plus a simple campaign sender. The long-standing default for quick email lookups.
- Which one is cheaper paid annually?
- Hunter, at $34 a month against Clay's $167. Clay publishes no annual discount we could read, so it stays at $167, while Hunter drops to $34 a month paid yearly (31% off).
