What is the cheapest alternative to Clay?

Of the 7 alternatives here that publish an entry price, Lusha is the lowest at $37.45 a month. That is $129.55 a month less than Clay's $167.

Is there a free alternative to Clay?

3 of these publish an ongoing free plan: Apollo.io, Hunter, Lusha. A free plan is not a trial — it stays free, with limits set by the vendor.

What can I use instead of Clay?

The closest matches in the index are Apollo.io, ZoomInfo, Hunter, Instantly, Lemlist. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside Clay's.

Clay alternatives

Clay is spreadsheet that enriches leads from 100+ sources. These are the other lead generation tools in the index, with what each one charges.

3 with a free plan7 start cheaper

Clay compared with its alternatives on pricing and free plan
Tool	What it is	Pricing	Free plan
Claythe one you asked about	Spreadsheet that enriches leads from 100+ sources	from $167/mo	Yes
Apollo.ioapollo.io	Contact database plus outbound engine	from $49/mo	Yes
ZoomInfozoominfo.com	Enterprise B2B data and intent signals	Custom	Paid
Hunterhunter.io	Find and verify work email addresses	from $49/mo	Yes
Instantlyinstantly.ai	Cold email at scale with inbox rotation	from $47/mo	Free trial
Lemlistlemlist.com	Personalised cold outreach across channels	from $69/mo	Free trial
LeadsAppleadsapp.com	Answers, qualifies and books inbound leads in under a minute	from $149/mo	Free trial
Smartleadsmartlead.ai	Unlimited mailboxes for outbound teams	from $39/mo	Free trial
Lushalusha.com	Direct dials and emails from LinkedIn	from $37.45/mo	Yes

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Clay and its alternatives, by priceEntry price a month, cheapest first

Lusha
$37.45
Smartlead
$39
Instantly
$47
Apollo.io
$49
Hunter
$49
Lemlist
$69
LeadsApp
$149
Clay
$167

8 of these 8 prices were read from the vendor's own pricing page. The median is across these 8, not the whole category. 1 of them does not publish an entry price and is not plotted.

Switching from Clay

What is the cheapest alternative to Clay?: Of the 7 alternatives here that publish an entry price, Lusha is the lowest at $37.45 a month. That is $129.55 a month less than Clay's $167.
Is there a free alternative to Clay?: 3 of these publish an ongoing free plan: Apollo.io, Hunter, Lusha. A free plan is not a trial — it stays free, with limits set by the vendor.
What can I use instead of Clay?: The closest matches in the index are Apollo.io, ZoomInfo, Hunter, Instantly, Lemlist. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside Clay's.

Head to head

Clay vs Apollo.io Clay vs ZoomInfo Clay vs Hunter Clay vs Instantly Clay vs Lemlist Clay vs LeadsApp Clay vs Smartlead Clay vs Lusha

Still want Clay?

See its full listing and current offers.

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