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Clay vs Lusha
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Lusha starts $129.55 a month cheaper than Clay ($37.45 against $167, 78% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Clay
clay.com
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
Free planLead Generation
Visit ClayLusha
lusha.com
Browser extension and API that surfaces contact details for prospects, with an emphasis on verified phone numbers.
Free planLead Generation
Visit Lusha| Clay | Lusha | |
|---|---|---|
| Entry price | $167/mo | $37.45/mo |
| Entry plan | Launch | Starter |
| Paid annually | — | $37.45/mo |
| Price checked | 21 Sept 2026 | 25 Aug 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2017 | 2016 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Clay vs Lusha, answered
- Is Clay cheaper than Lusha?
- No — Lusha is the cheaper entry point, at $37.45 a month against Clay's $167, 78% less. Lusha's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Clay or Lusha have a free plan?
- Both do. Clay and Lusha each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Clay and Lusha?
- Clay: Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool. Lusha: Browser extension and API that surfaces contact details for prospects, with an emphasis on verified phone numbers.
