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Lusha vs Apollo.io
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Lusha starts $11.55 a month cheaper than Apollo.io ($37.45 against $49, 24% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Lusha
lusha.com
Browser extension and API that surfaces contact details for prospects, with an emphasis on verified phone numbers.
Free planLead Generation
Visit LushaApollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
Free planLead Generation
Visit Apollo.io| Lusha | Apollo.io | |
|---|---|---|
| Entry price | $37.45/mo | $49/mo |
| Entry plan | Starter | Basic |
| Paid annually | $37.45/mo | $49/mo |
| Price checked | 25 Aug 2026 | 25 Aug 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2016 | 2015 |
Every price here was read from the vendor's own pricing page, most recently on 25 Aug 2026. Entry tier only — vendors change pricing without notice.
Lusha vs Apollo.io, answered
- Is Lusha cheaper than Apollo.io?
- Yes. Lusha starts at $37.45 a month against Apollo.io's $49, 24% less. Lusha's figure is its annual rate — the vendor publishes no month-to-month price we could read. Apollo.io's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Lusha or Apollo.io have a free plan?
- Both do. Lusha and Apollo.io each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Lusha and Apollo.io?
- Lusha: Browser extension and API that surfaces contact details for prospects, with an emphasis on verified phone numbers. Apollo.io: A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
