Clay vs Apollo.io
Both sit in lead generation. Here is how they differ on the things you can actually check.
Clay
clay.com
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
Free planLead Generation
Visit ClayApollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
Free planLead Generation
Visit Apollo.io| Clay | Apollo.io | |
|---|---|---|
| Entry price | $149/mo | $49/mo |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2017 | 2015 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.