Apollo.io
apollo.io
Contact database plus outbound engine
from $49/moFree plan
Clay
Spreadsheet that enriches leads from 100+ sources
Free plan availableLead GenerationSince 2017
from $167/moVisit clay.com
What Clay is
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
What Clay has cost
We have read this pricing page 13 times since Jun 2022, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.
- $199/moJun 2022 · Basic · 1 reading · archived page
The entry plan changed name here, from Basic to Pro. That is a different plan, so the two prices are not a rise or a cut.
$299/moSept 2022 · Pro · 1 reading · archived pageThe entry plan changed name here, from Pro to Basic. That is a different plan, so the two prices are not a rise or a cut.
$349/moFeb 2023 · Basic · 1 reading · archived pageThe entry plan changed name here, from Basic to Starter. That is a different plan, so the two prices are not a rise or a cut.
$149/moJul 2023 – Jul 2025 · Starter · 5 readings · archived page- $134/mo*Jan 2026 · Starter · 1 reading · archived page
The entry plan changed name here, from Starter to Launch. That is a different plan, so the two prices are not a rise or a cut.
$167†Jul 2026 – Sept 2026 · Launch · 4 readings · archived page
* That reading is the effective monthly cost when paying for a year up front, which is what the page published at the time.
† The page showed this figure beside a monthly/annual switch and did not say which one it belonged to, so we publish the number without claiming a billing period. Readings like this are shown but never compared, which is why they never produce a price change.
Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Clay alternatives
Other tools in lead generation that cover similar ground. Full comparison.
Where Clay sits on price
Entry prices across Lead Generation, cheapest first.
13 of these 13 prices were read from the vendor's own pricing page. The median is taken across the 12 verified prices in Lead Generation. 1 more tool in this category does not publish an entry price and is not plotted. Showing the 10 cheapest.
Clay pricing questions
- How much does Clay cost?
- Clay starts at $167 a month on its Launch plan. That figure was read from clay.com's own pricing page on 21 September 2026.
- Does Clay have a free plan?
- Yes. Clay publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
- What is Clay used for?
- Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool. People mainly use it to enrich a lead list, find leads, research prospects.
- What are the best alternatives to Clay?
- The closest alternatives in the same category are Apollo.io, ZoomInfo, Hunter, Instantly. Apollo.io starts lower at $49 a month; Hunter starts lower at $49 a month; Instantly starts lower at $47 a month. Apollo.io and Hunter publish a free plan.