Clay vs Instantly
Both sit in lead generation. Here is how they differ on the things you can actually check.
Clay
clay.com
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
Free planLead Generation
Visit ClayInstantly
instantly.ai
Unlimited mailbox connections, automatic warm-up and campaign rotation, built specifically for high-volume cold outbound and agency use.
Lead Generation
Visit Instantly| Clay | Instantly | |
|---|---|---|
| Entry price | $149/mo | $37/mo |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Lead Generation | Lead Generation |
| Around since | 2017 | 2021 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.