Apollo.io
apollo.io
Contact database plus outbound engine
from $49/moFree plan
Instantly
Cold email at scale with inbox rotation
Free trialLead GenerationSince 2021
from $47/moVisit instantly.ai
What Instantly is
Unlimited mailbox connections, automatic warm-up and campaign rotation, built specifically for high-volume cold outbound and agency use.
What Instantly has cost
We have read this pricing page 13 times since Apr 2022, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.
- $37/moApr 2022 – Jul 2025 · Growth · 8 readings · archived page
- $47/moJan 2026 – Sept 2026 · Growth · 5 readings · archived page
The Growth plan moved from $37 to $47 (+27%) somewhere between Jul 2025 and Jan 2026 — we read it at both ends and cannot narrow it further.
Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.
People use it to
Current offers
Free trial
Free trial available
Trial length and card requirement are set by the vendor.
Discount
20% off — $37.6/mo instead of $47/mo
Both prices read from instantly.ai on 2026-09-21. Growth plan. Billed for 12 months up front.
Instantly alternatives
Other tools in lead generation that cover similar ground. Full comparison.
Where Instantly sits on price
Entry prices across Lead Generation, cheapest first.
13 of these 13 prices were read from the vendor's own pricing page. The median is taken across the 12 verified prices in Lead Generation. 1 more tool in this category does not publish an entry price and is not plotted. Showing the 10 cheapest.
Instantly pricing questions
- How much does Instantly cost?
- Instantly starts at $47 a month on its Growth plan, billed monthly. That figure was read from instantly.ai's own pricing page on 21 September 2026.
- Does Instantly have a free plan?
- No ongoing free plan. Instantly offers a free trial, after which a paid plan is required.
- Is Instantly cheaper if you pay annually?
- Yes — 20% cheaper. Paying for twelve months up front takes the entry plan from $47 a month to $37.60 a month. Both figures were read from the same pricing page in one visit, so the saving is arithmetic rather than a claim.
- What is Instantly used for?
- Unlimited mailbox connections, automatic warm-up and campaign rotation, built specifically for high-volume cold outbound and agency use. People mainly use it to send cold email, warm up mailboxes, run outbound campaigns.
- What are the best alternatives to Instantly?
- The closest alternatives in the same category are Apollo.io, Clay, ZoomInfo, Hunter. Apollo.io, Clay and Hunter publish a free plan.