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Apollo.io vs Lemlist

Both sit in lead generation. Here is how they differ on the things you can actually check.

On price: Apollo.io starts $20 a month cheaper than Lemlist ($49 against $69, 29% less) on its Basic tier. Paying annually takes Lemlist to $55/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.

Apollo.io

apollo.io

A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.

Free planLead Generation
Visit Apollo.io

Lemlist

lemlist.com

Sequences that mix email, LinkedIn steps and calls, with image and video personalisation and a built-in warm-up network.

Lead Generation
Visit Lemlist
Apollo.io and Lemlist compared attribute by attribute
 Apollo.ioLemlist
Entry price$49/mo$69/mo
Entry planBasicEmail
Paid annually$49/mo$55/mosave 20%
Price checked25 Aug 202621 Sept 2026
Pricing modelFree planFree trial
Free planYesNo
CategoryLead GenerationLead Generation
Around since20152018

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Apollo.io vs Lemlist, answered

Is Apollo.io cheaper than Lemlist?
Yes. Apollo.io starts at $49 a month against Lemlist's $69, 29% less. Apollo.io's figure is its annual rate — the vendor publishes no month-to-month price we could read.
Do Apollo.io or Lemlist have a free plan?
Apollo.io publishes an ongoing free plan; Lemlist does not.
What is the difference between Apollo.io and Lemlist?
Apollo.io: A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them. Lemlist: Sequences that mix email, LinkedIn steps and calls, with image and video personalisation and a built-in warm-up network.
Which one is cheaper paid annually?
Apollo.io, at $49 a month against Lemlist's $55. Apollo.io's $49 is already its annual rate — it publishes no month-to-month price, while Lemlist drops to $55 a month paid yearly (20% off).

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