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Klaviyo vs SendGrid
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: both start at the same $20 a month. Where a price could not be read from the vendor's page it is marked indicative below.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit KlaviyoSendGrid
sendgrid.com
Twilio-owned sending platform covering both transactional API traffic and marketing campaigns, built for large volumes and dedicated IP setups.
Free planEmail Marketing
Visit SendGrid| Klaviyo | SendGrid | |
|---|---|---|
| Entry price | $20/mo | $20/mo |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | not verified | not verified |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2012 | 2009 |
These entry prices are indicative — none could be read automatically from the vendors' own pricing pages. Confirm before buying.
Klaviyo vs SendGrid, answered
- Is Klaviyo cheaper than SendGrid?
- Neither. Both start at $20 a month at the entry tier.
- Do Klaviyo or SendGrid have a free plan?
- Both do. Klaviyo and SendGrid each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Klaviyo and SendGrid?
- Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify. SendGrid: Twilio-owned sending platform covering both transactional API traffic and marketing campaigns, built for large volumes and dedicated IP setups.
