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ActiveCampaign vs SendGrid

Both sit in email marketing. Here is how they differ on the things you can actually check.

On price: ActiveCampaign starts $5 a month cheaper than SendGrid ($15 against $20, 25% less). Where a price could not be read from the vendor's page it is marked indicative below.

ActiveCampaign

activecampaign.com

Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.

Email Marketing
Visit ActiveCampaign

SendGrid

sendgrid.com

Twilio-owned sending platform covering both transactional API traffic and marketing campaigns, built for large volumes and dedicated IP setups.

Free planEmail Marketing
Visit SendGrid
ActiveCampaign and SendGrid compared attribute by attribute
 ActiveCampaignSendGrid
Entry price$15/mo$20/mo
Entry plan——
Paid annually——
Price checkednot verifiednot verified
Pricing modelFree trialFree plan
Free planNoYes
CategoryEmail MarketingEmail Marketing
Around since20032009

These entry prices are indicative — none could be read automatically from the vendors' own pricing pages. Confirm before buying.

ActiveCampaign vs SendGrid, answered

Is ActiveCampaign cheaper than SendGrid?
Yes. ActiveCampaign starts at $15 a month against SendGrid's $20, 25% less.
Do ActiveCampaign or SendGrid have a free plan?
SendGrid publishes an ongoing free plan; ActiveCampaign does not.
What is the difference between ActiveCampaign and SendGrid?
ActiveCampaign: Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools. SendGrid: Twilio-owned sending platform covering both transactional API traffic and marketing campaigns, built for large volumes and dedicated IP setups.

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