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Moz Pro vs Ahrefs
Both sit in SEO & marketing. Here is how they differ on the things you can actually check.
On price: Ahrefs starts $70 a month cheaper than Moz Pro ($29 against $99, 71% less) on its Starter tier. Paying annually takes Moz Pro to $79/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Moz Pro
moz.com
Keyword research, link explorer, rank tracking and site crawl, and the Domain Authority metric that the industry still quotes.
SEO & Marketing
Visit Moz ProAhrefs
ahrefs.com
A very large link index plus keyword, rank-tracking and site-audit tooling. The reference point for backlink data.
SEO & Marketing
Visit Ahrefs| Moz Pro | Ahrefs | |
|---|---|---|
| Entry price | $99/mo | $29/mo |
| Entry plan | Standard | Starter |
| Paid annually | $79/mosave 20% | — |
| Price checked | 21 Sept 2026 | 6 Sept 2026 |
| Pricing model | Free trial | Free trial |
| Free plan | No | No |
| Category | SEO & Marketing | SEO & Marketing |
| Around since | 2004 | 2011 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Moz Pro vs Ahrefs, answered
- Is Moz Pro cheaper than Ahrefs?
- No — Ahrefs is the cheaper entry point, at $29 a month against Moz Pro's $99, 71% less.
- Do Moz Pro or Ahrefs have a free plan?
- Neither publishes an ongoing free plan. Check each vendor for a trial.
- What is the difference between Moz Pro and Ahrefs?
- Moz Pro: Keyword research, link explorer, rank tracking and site crawl, and the Domain Authority metric that the industry still quotes. Ahrefs: A very large link index plus keyword, rank-tracking and site-audit tooling. The reference point for backlink data.
- Which one is cheaper paid annually?
- Ahrefs, at $29 a month against Moz Pro's $79. Moz Pro drops to $79 a month paid yearly (20% off), while Ahrefs publishes no annual discount we could read, so it stays at $29.
