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Ahrefs vs Semrush

Both sit in SEO & marketing. Here is how they differ on the things you can actually check.

On price: Ahrefs starts $110 a month cheaper than Semrush ($29 against $139, 79% less) on its Starter tier. Paying annually takes Semrush to $117.33/mo (16% off). Both figures were read from the vendors' own pricing pages on the dates shown below.

Ahrefs

ahrefs.com

A very large link index plus keyword, rank-tracking and site-audit tooling. The reference point for backlink data.

SEO & Marketing
Visit Ahrefs

Semrush

semrush.com

SEO, paid search, content, social and PR tooling in one suite — enormous surface area, priced accordingly.

Free planSEO & Marketing
Visit Semrush
Ahrefs and Semrush compared attribute by attribute
 AhrefsSemrush
Entry price$29/mo$139/mo
Entry planStarterSEO
Paid annually—$117.33/mosave 16%
Price checked6 Sept 202621 Sept 2026
Pricing modelFree trialFree trial
Free planNoYes
CategorySEO & MarketingSEO & Marketing
Around since20112008

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Ahrefs vs Semrush, answered

Is Ahrefs cheaper than Semrush?
Yes. Ahrefs starts at $29 a month against Semrush's $139, 79% less.
Do Ahrefs or Semrush have a free plan?
Semrush publishes an ongoing free plan; Ahrefs does not.
What is the difference between Ahrefs and Semrush?
Ahrefs: A very large link index plus keyword, rank-tracking and site-audit tooling. The reference point for backlink data. Semrush: SEO, paid search, content, social and PR tooling in one suite — enormous surface area, priced accordingly.
Which one is cheaper paid annually?
Ahrefs, at $29 a month against Semrush's $117.33. Ahrefs publishes no annual discount we could read, so it stays at $29, while Semrush drops to $117.33 a month paid yearly (16% off).

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