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Smile.io vs Loyally
Both sit in loyalty & retention. Here is how they differ on the things you can actually check.
On price: Smile.io starts $2 a month cheaper than Loyally ($15 against $17, 12% less) on its Essential tier. Paying annually takes Loyally to $12/mo (29% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Smile.io
smile.io
Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores.
Free planLoyalty & Retention
Visit Smile.ioLoyally
loyally.ai
Stamp and points cards issued straight to a customer's phone wallet, with push offers and no app to install.
Loyalty & Retention
Visit Loyally| Smile.io | Loyally | |
|---|---|---|
| Entry price | $15/mo | $17/mo |
| Entry plan | Essential | Starter |
| Paid annually | — | $12/mosave 29% |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Loyalty & Retention | Loyalty & Retention |
| Around since | 2012 | 2024 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Smile.io vs Loyally, answered
- Is Smile.io cheaper than Loyally?
- Yes. Smile.io starts at $15 a month against Loyally's $17, 12% less.
- Do Smile.io or Loyally have a free plan?
- Smile.io publishes an ongoing free plan; Loyally does not.
- What is the difference between Smile.io and Loyally?
- Smile.io: Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores. Loyally: Stamp and points cards issued straight to a customer's phone wallet, with push offers and no app to install.
- Which one is cheaper paid annually?
- Loyally, at $12 a month against Smile.io's $15. Smile.io publishes no annual discount we could read, so it stays at $15, while Loyally drops to $12 a month paid yearly (29% off). Worth noting the order reverses: Smile.io is the cheaper of the two month to month, and only loses on a yearly commitment.
