Sprout Social vs Later
Both sit in social media. Here is how they differ on the things you can actually check.
On price: Later starts $60.25 a month cheaper than Sprout Social ($18.75 against $79, 76% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Sprout Social
sproutsocial.com
Publishing, a unified social inbox, listening and analytics with polished reporting for agencies and brands.
Later
later.com
Repositioned from visual social planning to influencer marketing: it runs creator campaigns and a creator network for brands, with the social scheduling and visual planner it was originally known for still part of the platform.
| Sprout Social | Later | |
|---|---|---|
| Entry price | $79/mo | $18.75/mo |
| Entry plan | Essentials | Starter |
| Paid annually | — | $18.75/mo |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Social Media | Social Media |
| Around since | 2010 | 2014 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Sprout Social vs Later, answered
- Is Sprout Social cheaper than Later?
- No — Later is the cheaper entry point, at $18.75 a month against Sprout Social's $79, 76% less. Later's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Sprout Social or Later have a free plan?
- Later publishes an ongoing free plan; Sprout Social does not.
- What is the difference between Sprout Social and Later?
- Sprout Social: Publishing, a unified social inbox, listening and analytics with polished reporting for agencies and brands. Later: Repositioned from visual social planning to influencer marketing: it runs creator campaigns and a creator network for brands, with the social scheduling and visual planner it was originally known for still part of the platform.
