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Sprout Social vs Metricool
Both sit in social media. Here is how they differ on the things you can actually check.
On price: Metricool starts $54 a month cheaper than Sprout Social ($25 against $79, 68% less) on its Starter tier. Paying annually takes Metricool to $20/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Sprout Social
sproutsocial.com
Publishing, a unified social inbox, listening and analytics with polished reporting for agencies and brands.
Social Media
Visit Sprout SocialMetricool
metricool.com
Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.
Free planSocial Media
Visit Metricool| Sprout Social | Metricool | |
|---|---|---|
| Entry price | $79/mo | $25/mo |
| Entry plan | Essentials | Starter |
| Paid annually | — | $20/mosave 20% |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Social Media | Social Media |
| Around since | 2010 | 2015 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Sprout Social vs Metricool, answered
- Is Sprout Social cheaper than Metricool?
- No — Metricool is the cheaper entry point, at $25 a month against Sprout Social's $79, 68% less.
- Do Sprout Social or Metricool have a free plan?
- Metricool publishes an ongoing free plan; Sprout Social does not.
- What is the difference between Sprout Social and Metricool?
- Sprout Social: Publishing, a unified social inbox, listening and analytics with polished reporting for agencies and brands. Metricool: Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.
- Which one is cheaper paid annually?
- Metricool, at $20 a month against Sprout Social's $79. Sprout Social publishes no annual discount we could read, so it stays at $79, while Metricool drops to $20 a month paid yearly (20% off).
