Sprout Social vs Metricool

Both sit in social media. Here is how they differ on the things you can actually check.

Sprout Social

sproutsocial.com

Publishing, a unified social inbox, listening and analytics with polished reporting for agencies and brands.

Social Media
Visit Sprout Social

Metricool

metricool.com

Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.

Free planSocial Media
Visit Metricool
Sprout Social and Metricool compared attribute by attribute
 Sprout SocialMetricool
Entry price$199/mo$22/mo
Pricing modelFree trialFree plan
Free planNoYes
CategorySocial MediaSocial Media
Around since20102015

Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.