Google Analytics
marketingplatform.google.com
The free web analytics default
FreeFree plan
Product analytics that reports itself
Auto-generated reports over product data for B2B SaaS — company-level usage, activation and engagement without dashboard building.
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Other tools in analytics & data that cover similar ground. Full comparison.
marketingplatform.google.com
The free web analytics default
posthog.com
Product analytics you can self-host
mixpanel.com
Event analytics for product teams