How much does Google Analytics cost?

Google Analytics does not publish a fixed monthly entry price — pricing is quoted rather than listed.

Does Google Analytics have a free plan?

Yes. Google Analytics publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.

What are the best alternatives to Google Analytics?

The closest alternatives in the same category are PostHog, Mixpanel, Amplitude, Plausible. PostHog, Mixpanel and Amplitude publish a free plan.

Google Analytics

The free web analytics default

Free plan availableAnalytics & DataSince 2005

FreeVisit marketingplatform.google.com

What Google Analytics is

GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.

People use it to

Current offers

Free plan

Free plan, no card required

Ongoing free tier published by the vendor. Limits vary by plan.

Google Analytics alternatives

Other tools in analytics & data that cover similar ground. Full comparison.

PostHog

posthog.com

Product analytics, session replay and feature flags in one

FreeFree plan

Mixpanel

mixpanel.com

Event analytics for product teams

from $140/moFree plan

Amplitude

amplitude.com

Digital analytics at enterprise scale

Custom pricingFree plan

What the rest of Analytics & Data charges

Google Analytics publishes no fixed monthly price, so it is not plotted. Here is what the rest of the category charges.

What Analytics & Data costsEntry price a month, cheapest first

7 of these 7 prices were read from the vendor's own pricing page. The median is taken across the 7 verified prices in Analytics & Data. 5 more tools in this category do not publish an entry price and are not plotted.

Google Analytics pricing questions

How much does Google Analytics cost?: Google Analytics does not publish a fixed monthly entry price — pricing is quoted rather than listed.
Does Google Analytics have a free plan?: Yes. Google Analytics publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
What is Google Analytics used for?: GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well. People mainly use it to track website traffic, measure marketing, analyse funnels.
What are the best alternatives to Google Analytics?: The closest alternatives in the same category are PostHog, Mixpanel, Amplitude, Plausible. PostHog, Mixpanel and Amplitude publish a free plan.