PostHog
posthog.com
Product analytics you can self-host
Custom pricingFree plan
Google Analytics
The free web analytics default
Free plan availableAnalytics & DataSince 2005
What Google Analytics is
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Google Analytics alternatives
Other tools in analytics & data that cover similar ground. Full comparison.