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Google Analytics vs Plausible
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Google Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google AnalyticsPlausible
plausible.io
Lightweight, open-source site analytics with a single-page dashboard, EU hosting and no cookie banner requirement.
Analytics & Data
Visit Plausible| Google Analytics | Plausible | |
|---|---|---|
| Entry price | Custom / not published | $9/mo |
| Entry plan | — | Starter |
| Paid annually | — | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free | Free trial |
| Free plan | Yes | No |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2005 | 2019 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Google Analytics vs Plausible, answered
- Do Google Analytics or Plausible have a free plan?
- Google Analytics publishes an ongoing free plan; Plausible does not.
- What is the difference between Google Analytics and Plausible?
- Google Analytics: GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well. Plausible: Lightweight, open-source site analytics with a single-page dashboard, EU hosting and no cookie banner requirement.
