Google Analytics
marketingplatform.google.com
The free web analytics default
Privacy-first web analytics, no cookies
Lightweight, open-source site analytics with a single-page dashboard, EU hosting and no cookie banner requirement.
We have read this pricing page 12 times since Jan 2021, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.
Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.
Free trial available
Trial length and card requirement are set by the vendor.
Other tools in analytics & data that cover similar ground. Full comparison.
marketingplatform.google.com
The free web analytics default
posthog.com
Product analytics, session replay and feature flags in one
mixpanel.com
Event analytics for product teams
Entry prices across Analytics & Data, cheapest first.
7 of these 7 prices were read from the vendor's own pricing page. The median is taken across the 7 verified prices in Analytics & Data. 5 more tools in this category do not publish an entry price and are not plotted.