Google Analytics
marketingplatform.google.com
The free web analytics default
FreeFree plan
Open-source, privacy-first web analytics
Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Other tools in analytics & data that cover similar ground. Full comparison.
marketingplatform.google.com
The free web analytics default
posthog.com
Product analytics, session replay and feature flags in one
mixpanel.com
Event analytics for product teams