Google Analytics
marketingplatform.google.com
The free web analytics default
Open-source, privacy-first web analytics
Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.
Umami's Pro plan has read $20 a month on every one of the 3 times we have checked this page, from Aug 2026 to Sept 2026. It has not moved while we have been looking. See the source
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Other tools in analytics & data that cover similar ground. Full comparison.
marketingplatform.google.com
The free web analytics default
posthog.com
Product analytics, session replay and feature flags in one
mixpanel.com
Event analytics for product teams
Entry prices across Analytics & Data, cheapest first.
7 of these 7 prices were read from the vendor's own pricing page. The median is taken across the 7 verified prices in Analytics & Data. 5 more tools in this category do not publish an entry price and are not plotted.