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Mixpanel
Event analytics for product teams
Free plan availableAnalytics & DataSince 2009
from $140/moVisit mixpanel.com
What Mixpanel is
Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
What Mixpanel has cost
We have read this pricing page 8 times since Jan 2021, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.
- $17/moJan 2021 · Growth · 1 reading · archived page
- $25/moJul 2021 – Aug 2022 · Growth · 3 readings · archived page
- $20/moJan 2023 – Jul 2023 · Growth · 2 readings · archived page
- $20†Feb 2024 · Growth · 1 reading · archived page
- $140/moSept 2026 · Growth · 1 reading · source
The Growth plan moved from $25 to $20 (-20%) somewhere between Aug 2022 and Jan 2023 — we read it at both ends and cannot narrow it further.
† The page showed this figure beside a monthly/annual switch and did not say which one it belonged to, so we publish the number without claiming a billing period. Readings like this are shown but never compared, which is why they never produce a price change.
Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Discount
14% off — $120/mo instead of $140/mo
Both prices read from mixpanel.com on 2026-09-21. Growth plan. Billed for 12 months up front.
Mixpanel alternatives
Other tools in analytics & data that cover similar ground. Full comparison.
Where Mixpanel sits on price
Entry prices across Analytics & Data, cheapest first.
- PostHogFree
- Plausible$9
- Fathom Analytics$15
- Umami$20
- Simple Analytics$20
- Hotjar$49
- Mixpanel$140
7 of these 7 prices were read from the vendor's own pricing page. The median is taken across the 7 verified prices in Analytics & Data. 5 more tools in this category do not publish an entry price and are not plotted.
Mixpanel pricing questions
- How much does Mixpanel cost?
- Mixpanel is priced by usage rather than a flat monthly fee — it starts at $0 and the bill scales with volume, so there is no entry price per month.
- Does Mixpanel have a free plan?
- Yes. Mixpanel publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
- Is Mixpanel cheaper if you pay annually?
- Yes — 14% cheaper. Paying for twelve months up front takes the entry plan from $140 a month to $120 a month. Both figures were read from the same pricing page in one visit, so the saving is arithmetic rather than a claim.
- What is Mixpanel used for?
- Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume. People mainly use it to track product usage, measure retention, analyse funnels.
- What are the best alternatives to Mixpanel?
- The closest alternatives in the same category are Google Analytics, PostHog, Amplitude, Plausible. PostHog starts lower at $0 a month; Plausible starts lower at $9 a month. Google Analytics, PostHog and Amplitude publish a free plan.