Hotjar vs Mixpanel
Both sit in analytics & data. Here is how they differ on the things you can actually check.
On price: Hotjar starts $91 a month cheaper than Mixpanel ($49 against $140, 65% less) on its Growth tier. Paying annually takes Hotjar to $39/mo (20% off) and Mixpanel to $120/mo (14% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Hotjar
hotjar.com
Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
Mixpanel
mixpanel.com
Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
| Hotjar | Mixpanel | |
|---|---|---|
| Entry price | $49/mo | $140/mo |
| Entry plan | Growth | Growth |
| Paid annually | $39/mosave 20% | $120/mosave 14% |
| Price checked | 6 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2014 | 2009 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Hotjar vs Mixpanel, answered
- Is Hotjar cheaper than Mixpanel?
- Yes. Hotjar starts at $49 a month against Mixpanel's $140, 65% less.
- Do Hotjar or Mixpanel have a free plan?
- Both do. Hotjar and Mixpanel each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Hotjar and Mixpanel?
- Hotjar: Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare. Mixpanel: Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
- Which one is cheaper paid annually?
- Hotjar, at $39 a month against Mixpanel's $120. Hotjar drops to $39 a month paid yearly (20% off), while Mixpanel drops to $120 a month paid yearly (14% off).
