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Amplitude vs Hotjar
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Amplitude
amplitude.com
Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.
Free planAnalytics & Data
Visit AmplitudeHotjar
hotjar.com
Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
Free planAnalytics & Data
Visit Hotjar| Amplitude | Hotjar | |
|---|---|---|
| Entry price | Custom / not published | $49/mo |
| Entry plan | — | Growth |
| Paid annually | — | $39/mosave 20% |
| Price checked | not verified | 6 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2012 | 2014 |
Every price here was read from the vendor's own pricing page, most recently on 6 Sept 2026. Entry tier only — vendors change pricing without notice.
Amplitude vs Hotjar, answered
- Do Amplitude or Hotjar have a free plan?
- Both do. Amplitude and Hotjar each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Amplitude and Hotjar?
- Amplitude: Behavioural analytics with experimentation and customer data management, aimed at larger product organisations. Hotjar: Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
