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Hotjar vs Google Analytics
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Hotjar
hotjar.com
Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
Free planAnalytics & Data
Visit HotjarGoogle Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google Analytics| Hotjar | Google Analytics | |
|---|---|---|
| Entry price | $49/mo | Custom / not published |
| Entry plan | Growth | — |
| Paid annually | $39/mosave 20% | — |
| Price checked | 6 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2014 | 2005 |
Every price here was read from the vendor's own pricing page, most recently on 6 Sept 2026. Entry tier only — vendors change pricing without notice.
Hotjar vs Google Analytics, answered
- Do Hotjar or Google Analytics have a free plan?
- Both do. Hotjar and Google Analytics each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Hotjar and Google Analytics?
- Hotjar: Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare. Google Analytics: GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
