What is the cheapest alternative to Hotjar?

Of the 4 alternatives here that publish an entry price, PostHog is the lowest at $0 a month. That is $49 a month less than Hotjar's $49.

Is there a free alternative to Hotjar?

5 of these publish an ongoing free plan: Google Analytics, PostHog, Mixpanel, Amplitude, Microsoft Clarity. A free plan is not a trial — it stays free, with limits set by the vendor.

What can I use instead of Hotjar?

The closest matches in the index are Google Analytics, PostHog, Mixpanel, Amplitude, Plausible. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside Hotjar's.

Hotjar alternatives

Hotjar is watch how people actually use your site. These are the other analytics & data tools in the index, with what each one charges.

5 with a free plan3 start cheaper

Hotjar compared with its alternatives on pricing and free plan
Tool	What it is	Pricing	Free plan
Hotjarthe one you asked about	Watch how people actually use your site	from $49/mo	Yes
Google Analyticsmarketingplatform.google.com	The free web analytics default	Custom	Yes
PostHogposthog.com	Product analytics, session replay and feature flags in one	from $0/mo	Yes
Mixpanelmixpanel.com	Event analytics for product teams	from $140/mo	Yes
Amplitudeamplitude.com	Digital analytics at enterprise scale	Custom	Yes
Plausibleplausible.io	Privacy-first web analytics, no cookies	from $9/mo	Free trial
Matomomatomo.org	Privacy-first analytics you own the data for	Custom	Free trial
Microsoft Clarityclarity.microsoft.com	Free heatmaps and session replay	Custom	Yes
Fathom Analyticsusefathom.com	Simple, private site stats	from $15/mo	Free trial

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Hotjar and its alternatives, by priceEntry price a month, cheapest first

5 of these 5 prices were read from the vendor's own pricing page. The median is across these 5, not the whole category. 4 of them do not publish an entry price and are not plotted.

Switching from Hotjar

What is the cheapest alternative to Hotjar?: Of the 4 alternatives here that publish an entry price, PostHog is the lowest at $0 a month. That is $49 a month less than Hotjar's $49.
Is there a free alternative to Hotjar?: 5 of these publish an ongoing free plan: Google Analytics, PostHog, Mixpanel, Amplitude, Microsoft Clarity. A free plan is not a trial — it stays free, with limits set by the vendor.
What can I use instead of Hotjar?: The closest matches in the index are Google Analytics, PostHog, Mixpanel, Amplitude, Plausible. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside Hotjar's.

Head to head

Hotjar vs Google Analytics Hotjar vs PostHog Hotjar vs Mixpanel Hotjar vs Amplitude Hotjar vs Plausible Hotjar vs Matomo Hotjar vs Microsoft Clarity Hotjar vs Fathom Analytics

Still want Hotjar?

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