Google Analytics
marketingplatform.google.com
The free web analytics default
Product analytics, session replay and feature flags in one
An all-in-one product platform bundling analytics, session replay, feature flags, experiments, surveys and error tracking, with AI-assisted diagnosis on top. Self-hosting still exists but is no longer the headline.
We have read this pricing page 3 times since Jan 2021, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.
The entry plan changed name here, from Starter to PostHog Cloud. That is a different plan, so the two prices are not a rise or a cut.
Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Other tools in analytics & data that cover similar ground. Full comparison.
marketingplatform.google.com
The free web analytics default
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Event analytics for product teams
amplitude.com
Digital analytics at enterprise scale
Entry prices across Analytics & Data, cheapest first.
7 of these 7 prices were read from the vendor's own pricing page. The median is taken across the 7 verified prices in Analytics & Data. 5 more tools in this category do not publish an entry price and are not plotted.