Google Analytics
marketingplatform.google.com
The free web analytics default
FreeFree plan
Product analytics you can self-host
Events, funnels, session replay, feature flags, A/B testing and surveys in one open-source platform, with a generous free tier.
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Other tools in analytics & data that cover similar ground. Full comparison.
marketingplatform.google.com
The free web analytics default
mixpanel.com
Event analytics for product teams
amplitude.com
Digital analytics at enterprise scale