Google Analytics
marketingplatform.google.com
The free web analytics default
FreeFree plan
Matomo
Privacy-first analytics you own the data for
Free trialAnalytics & Data
Custom pricingVisit matomo.org
What Matomo is
A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.
People use it to
Current offers
Free trial
Free trial available
Trial length and card requirement are set by the vendor.
Matomo alternatives
Other tools in analytics & data that cover similar ground. Full comparison.
What the rest of Analytics & Data charges
Matomo publishes no fixed monthly price, so it is not plotted. Here is what the rest of the category charges.
- PostHogFree
- Plausible$9
- Fathom Analytics$15
- Umami$20
- Simple Analytics$20
- Hotjar$49
- Mixpanel$140
7 of these 7 prices were read from the vendor's own pricing page. The median is taken across the 7 verified prices in Analytics & Data. 5 more tools in this category do not publish an entry price and are not plotted.
Matomo pricing questions
- How much does Matomo cost?
- Matomo does not publish a fixed monthly entry price — pricing is quoted rather than listed.
- Does Matomo have a free plan?
- No ongoing free plan. Matomo offers a free trial, after which a paid plan is required.
- What is Matomo used for?
- A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server. People mainly use it to track website traffic, measure marketing, avoid cookie banners, self-host automation.
- What are the best alternatives to Matomo?
- The closest alternatives in the same category are Google Analytics, PostHog, Mixpanel, Amplitude. Google Analytics, PostHog, Mixpanel and Amplitude publish a free plan.