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Matomo vs Mixpanel
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Matomo
matomo.org
A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.
Analytics & Data
Visit MatomoMixpanel
mixpanel.com
Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
Free planAnalytics & Data
Visit Mixpanel| Matomo | Mixpanel | |
|---|---|---|
| Entry price | Custom / not published | $140/mo |
| Entry plan | — | Growth |
| Paid annually | — | $120/mosave 14% |
| Price checked | not verified | 21 Sept 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | — | 2009 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Matomo vs Mixpanel, answered
- Do Matomo or Mixpanel have a free plan?
- Mixpanel publishes an ongoing free plan; Matomo does not.
- What is the difference between Matomo and Mixpanel?
- Matomo: A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server. Mixpanel: Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
