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Amplitude vs Mixpanel
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Amplitude
amplitude.com
Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.
Free planAnalytics & Data
Visit AmplitudeMixpanel
mixpanel.com
Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
Free planAnalytics & Data
Visit Mixpanel| Amplitude | Mixpanel | |
|---|---|---|
| Entry price | Custom / not published | $140/mo |
| Entry plan | — | Growth |
| Paid annually | — | $120/mosave 14% |
| Price checked | not verified | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2012 | 2009 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Amplitude vs Mixpanel, answered
- Do Amplitude or Mixpanel have a free plan?
- Both do. Amplitude and Mixpanel each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Amplitude and Mixpanel?
- Amplitude: Behavioural analytics with experimentation and customer data management, aimed at larger product organisations. Mixpanel: Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
