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Google Analytics vs Amplitude
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Google Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google AnalyticsAmplitude
amplitude.com
Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.
Free planAnalytics & Data
Visit Amplitude| Google Analytics | Amplitude | |
|---|---|---|
| Entry price | Custom / not published | Custom / not published |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | 21 Sept 2026 | not verified |
| Pricing model | Free | Free plan |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2005 | 2012 |
Google Analytics vs Amplitude, answered
- Do Google Analytics or Amplitude have a free plan?
- Both do. Google Analytics and Amplitude each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Google Analytics and Amplitude?
- Google Analytics: GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well. Amplitude: Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.
