Google Analytics alternatives

Google Analytics is the free web analytics default. These are the other analytics & data tools in the index, with what each one charges.

6 with a free plan
Google Analytics compared with its alternatives on pricing and free plan
ToolWhat it isPricingFree plan
Google Analyticsthe one you asked aboutThe free web analytics defaultCustomYes
PostHogposthog.comProduct analytics you can self-hostCustomYes
Mixpanelmixpanel.comEvent analytics for product teamsfrom $20/moYes
Amplitudeamplitude.comDigital analytics at enterprise scalefrom $49/moYes
Plausibleplausible.ioPrivacy-first web analytics, no cookiesfrom $9/moFree trial
Hotjarhotjar.comWatch how people actually use your sitefrom $32/moYes
Microsoft Clarityclarity.microsoft.comFree heatmaps and session replayCustomYes
Fathom Analyticsusefathom.comSimple, private site statsfrom $15/moFree trial
Heapheap.ioAutocapture every interactionCustomYes

Prices are indicative entry-tier figures and change frequently. Confirm on each vendor's pricing page.

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