Google Analytics alternatives
Google Analytics is the free web analytics default. These are the other analytics & data tools in the index, with what each one charges.
6 with a free plan
| Tool | What it is | Pricing | Free plan |
|---|---|---|---|
| Google Analyticsthe one you asked about | The free web analytics default | Custom | Yes |
| PostHogposthog.com | Product analytics you can self-host | Custom | Yes |
| Mixpanelmixpanel.com | Event analytics for product teams | from $20/mo | Yes |
| Amplitudeamplitude.com | Digital analytics at enterprise scale | from $49/mo | Yes |
| Plausibleplausible.io | Privacy-first web analytics, no cookies | from $9/mo | Free trial |
| Hotjarhotjar.com | Watch how people actually use your site | from $32/mo | Yes |
| Microsoft Clarityclarity.microsoft.com | Free heatmaps and session replay | Custom | Yes |
| Fathom Analyticsusefathom.com | Simple, private site stats | from $15/mo | Free trial |
| Heapheap.io | Autocapture every interaction | Custom | Yes |
Prices are indicative entry-tier figures and change frequently. Confirm on each vendor's pricing page.
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