Google Analytics alternatives
Google Analytics is the free web analytics default. These are the other analytics & data tools in the index, with what each one charges.
5 with a free plan
| Tool | What it is | Pricing | Free plan |
|---|---|---|---|
| Google Analyticsthe one you asked about | The free web analytics default | Custom | Yes |
| PostHogposthog.com | Product analytics, session replay and feature flags in one | from $0/mo | Yes |
| Mixpanelmixpanel.com | Event analytics for product teams | from $140/mo | Yes |
| Amplitudeamplitude.com | Digital analytics at enterprise scale | Custom | Yes |
| Plausibleplausible.io | Privacy-first web analytics, no cookies | from $9/mo | Free trial |
| Matomomatomo.org | Privacy-first analytics you own the data for | Custom | Free trial |
| Hotjarhotjar.com | Watch how people actually use your site | from $49/mo | Yes |
| Microsoft Clarityclarity.microsoft.com | Free heatmaps and session replay | Custom | Yes |
| Fathom Analyticsusefathom.com | Simple, private site stats | from $15/mo | Free trial |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
- PostHogFree
- Plausible$9
- Fathom Analytics$15
- Hotjar$49
- Mixpanel$140
5 of these 5 prices were read from the vendor's own pricing page. The median is across these 5, not the whole category. 4 of them do not publish an entry price and are not plotted.
Switching from Google Analytics
- What is the cheapest alternative to Google Analytics?
- Of the 5 alternatives here that publish an entry price, PostHog is the lowest at $0 a month.
- Is there a free alternative to Google Analytics?
- 5 of these publish an ongoing free plan: PostHog, Mixpanel, Amplitude, Hotjar, Microsoft Clarity. A free plan is not a trial — it stays free, with limits set by the vendor.
- What can I use instead of Google Analytics?
- The closest matches in the index are PostHog, Mixpanel, Amplitude, Plausible, Matomo. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside Google Analytics's.
Head to head
Still want Google Analytics?
See its full listing and current offers.
FreeOpen listing