Fathom Analytics vs Google Analytics
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Fathom Analytics
usefathom.com
Cookie-free web analytics with a fast dashboard, unlimited sites on most plans and automatic GDPR-friendly handling.
Analytics & Data
Visit Fathom AnalyticsGoogle Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google Analytics| Fathom Analytics | Google Analytics | |
|---|---|---|
| Entry price | $15/mo | Custom / not published |
| Pricing model | Free trial | Free |
| Free plan | No | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2018 | 2005 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.