Fathom Analytics vs Mixpanel
Both sit in analytics & data. Here is how they differ on the things you can actually check.
On price: Fathom Analytics starts $125 a month cheaper than Mixpanel ($15 against $140, 89% less). Paying annually takes Mixpanel to $120/mo (14% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Fathom Analytics
usefathom.com
Cookie-free web analytics with a fast dashboard, unlimited sites on most plans and automatic GDPR-friendly handling.
Mixpanel
mixpanel.com
Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
| Fathom Analytics | Mixpanel | |
|---|---|---|
| Entry price | $15/mo | $140/mo |
| Entry plan | — | Growth |
| Paid annually | — | $120/mosave 14% |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2018 | 2009 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Fathom Analytics vs Mixpanel, answered
- Is Fathom Analytics cheaper than Mixpanel?
- Yes. Fathom Analytics starts at $15 a month against Mixpanel's $140, 89% less.
- Do Fathom Analytics or Mixpanel have a free plan?
- Mixpanel publishes an ongoing free plan; Fathom Analytics does not.
- What is the difference between Fathom Analytics and Mixpanel?
- Fathom Analytics: Cookie-free web analytics with a fast dashboard, unlimited sites on most plans and automatic GDPR-friendly handling. Mixpanel: Funnels, retention, cohorts and impact analysis over product events, with a free tier that covers a substantial monthly event volume.
- Which one is cheaper paid annually?
- Fathom Analytics, at $15 a month against Mixpanel's $120. Fathom Analytics publishes no annual discount we could read, so it stays at $15, while Mixpanel drops to $120 a month paid yearly (14% off).
