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Hotjar
Watch how people actually use your site
Free plan availableAnalytics & DataSince 2014
from $49/moVisit hotjar.com
What Hotjar is
Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Discount
20% off — $39/mo instead of $49/mo
Both prices read from contentsquare.com on 2026-09-06. Growth plan. Billed for 12 months up front.
Hotjar alternatives
Other tools in analytics & data that cover similar ground. Full comparison.
Where Hotjar sits on price
Entry prices across Analytics & Data, cheapest first.
- PostHogFree
- Plausible$9
- Fathom Analytics$15
- Umami$20
- Simple Analytics$20
- Hotjar$49
- Mixpanel$140
7 of these 7 prices were read from the vendor's own pricing page. The median is taken across the 7 verified prices in Analytics & Data. 5 more tools in this category do not publish an entry price and are not plotted.
Hotjar pricing questions
- How much does Hotjar cost?
- Hotjar starts at $49 a month on its Growth plan, billed monthly. That figure was read from contentsquare.com's own pricing page on 6 September 2026.
- Does Hotjar have a free plan?
- Yes. Hotjar publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
- Is Hotjar cheaper if you pay annually?
- Yes — 20% cheaper. Paying for twelve months up front takes the entry plan from $49 a month to $39 a month. Both figures were read from the same pricing page in one visit, so the saving is arithmetic rather than a claim.
- What is Hotjar used for?
- Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare. People mainly use it to record sessions, collect user feedback, see heatmaps.
- What are the best alternatives to Hotjar?
- The closest alternatives in the same category are Google Analytics, PostHog, Mixpanel, Amplitude. PostHog starts lower at $0 a month. Google Analytics, PostHog, Mixpanel and Amplitude publish a free plan.