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SaaS Toolkit
Product analytics, automations and AI support chat for SaaS companies
Free plan availableAnalytics & Data
from $29/moVisit saastoolkit.ai
What SaaS Toolkit is
An analytics, automation and AI support platform for SaaS companies. One tracking snippet measures the journey from anonymous visitor to paying customer, with funnels, retention cohorts, MRR, churn, ROAS and marketing attribution, Stripe and Meta and Google ad conversion tracking, and one identity per person across sessions, devices and channels. Growth adds natural-language analytics and automations through Slack, webhooks, email and Zapier or n8n, and Business adds an AI support chat with ticket escalation and email engagement automation. A read-only MCP server lets Claude, ChatGPT or Cursor read your tracked data and saved AI insights, and a Website SDR add-on chats with, emails and calls your visitors until they book or buy. Starter is free, plans come in sizes from 10,000 to 10 million website sessions a month, every plan has unlimited collaborators with no per-seat pricing, and new workspaces get a 30-day free trial with no card. It is made by Ian Naylor, trading as BrellaCo, in Nottingham, UK.
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
SaaS Toolkit alternatives
The best-known other tools in analytics & data. Full comparison.
Where SaaS Toolkit sits on price
Entry prices across Analytics & Data, cheapest first.
- PostHogFree
- LiveMaply$4.80
- Plausible$9
- Fathom Analytics$15
- Umami$20
- Simple Analytics$20
- Matomo$26
- SaaS Toolkit$29
- Hotjar$39
9 of these 9 prices were read from the vendor's own pricing page. The median is taken across the 9 verified prices in Analytics & Data. 1 more tool in this category does not publish an entry price and is not plotted. 1 more tool in this category prices only in another currency and is not plotted. 2 more tools in this category have no monthly price and are not plotted. 2 more tools in this category are free and are not plotted.
SaaS Toolkit pricing questions
- How much does SaaS Toolkit cost?
- SaaS Toolkit starts at $29 a month. That figure was read from saastoolkit.ai's own pricing page on 11 November 2026.
- Does SaaS Toolkit have a free plan?
- Yes. SaaS Toolkit publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
- What is SaaS Toolkit used for?
- An analytics, automation and AI support platform for SaaS companies. One tracking snippet measures the journey from anonymous visitor to paying customer, with funnels, retention cohorts, MRR, churn, ROAS and marketing attribution, Stripe and Meta and Google ad conversion tracking, and one identity per person across sessions, devices and channels. Growth adds natural-language analytics and automations through Slack, webhooks, email and Zapier or n8n, and Business adds an AI support chat with ticket escalation and email engagement automation. A read-only MCP server lets Claude, ChatGPT or Cursor read your tracked data and saved AI insights, and a Website SDR add-on chats with, emails and calls your visitors until they book or buy. Starter is free, plans come in sizes from 10,000 to 10 million website sessions a month, every plan has unlimited collaborators with no per-seat pricing, and new workspaces get a 30-day free trial with no card. It is made by Ian Naylor, trading as BrellaCo, in Nottingham, UK. People mainly use it to track product usage, analyse funnels, measure marketing.
- What are the best alternatives to SaaS Toolkit?
- The best-known alternatives in the same category are Google Analytics, PostHog, Mixpanel, Amplitude. PostHog starts lower at $0 a month. Google Analytics, PostHog, Mixpanel and Amplitude publish a free plan.