Matomo alternatives
Matomo is privacy-first analytics you own the data for. These are the other analytics & data tools in the index, with what each one charges.
6 with a free plan
| Tool | What it is | Pricing | Free plan |
|---|---|---|---|
| Matomothe one you asked about | Privacy-first analytics you own the data for | Custom | No |
| Google Analyticsmarketingplatform.google.com | The free web analytics default | Custom | Yes |
| PostHogposthog.com | Product analytics, session replay and feature flags in one | from $0/mo | Yes |
| Mixpanelmixpanel.com | Event analytics for product teams | Custom | Yes |
| Amplitudeamplitude.com | Digital analytics at enterprise scale | Custom | Yes |
| Plausibleplausible.io | Privacy-first web analytics, no cookies | from $9/mo | Free trial |
| Hotjarhotjar.com | Watch how people actually use your site | from $49/mo | Yes |
| Microsoft Clarityclarity.microsoft.com | Free heatmaps and session replay | Custom | Yes |
| Fathom Analyticsusefathom.com | Simple, private site stats | from $45/mo | Free trial |
Every price here was read from the vendor's own pricing page, most recently on 19 Aug 2026. Entry tier only — vendors change pricing without notice.
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