What is the cheapest alternative to Matomo?

Of the 5 alternatives here that publish an entry price, PostHog is the lowest at $0 a month.

Is there a free alternative to Matomo?

6 of these publish an ongoing free plan: Google Analytics, PostHog, Mixpanel, Amplitude, Hotjar, Microsoft Clarity. A free plan is not a trial — it stays free, with limits set by the vendor.

What can I use instead of Matomo?

The closest matches in the index are Google Analytics, PostHog, Mixpanel, Amplitude, Plausible. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside Matomo's.

Matomo alternatives

Matomo is privacy-first analytics you own the data for. These are the other analytics & data tools in the index, with what each one charges.

6 with a free plan

Matomo compared with its alternatives on pricing and free plan
Tool	What it is	Pricing	Free plan
Matomothe one you asked about	Privacy-first analytics you own the data for	Custom	No
Google Analyticsmarketingplatform.google.com	The free web analytics default	Custom	Yes
PostHogposthog.com	Product analytics, session replay and feature flags in one	from $0/mo	Yes
Mixpanelmixpanel.com	Event analytics for product teams	from $140/mo	Yes
Amplitudeamplitude.com	Digital analytics at enterprise scale	Custom	Yes
Plausibleplausible.io	Privacy-first web analytics, no cookies	from $9/mo	Free trial
Hotjarhotjar.com	Watch how people actually use your site	from $49/mo	Yes
Microsoft Clarityclarity.microsoft.com	Free heatmaps and session replay	Custom	Yes
Fathom Analyticsusefathom.com	Simple, private site stats	from $15/mo	Free trial

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Matomo and its alternatives, by priceEntry price a month, cheapest first

5 of these 5 prices were read from the vendor's own pricing page. The median is across these 5, not the whole category. 4 of them do not publish an entry price and are not plotted.

Switching from Matomo

What is the cheapest alternative to Matomo?: Of the 5 alternatives here that publish an entry price, PostHog is the lowest at $0 a month.
Is there a free alternative to Matomo?: 6 of these publish an ongoing free plan: Google Analytics, PostHog, Mixpanel, Amplitude, Hotjar, Microsoft Clarity. A free plan is not a trial — it stays free, with limits set by the vendor.
What can I use instead of Matomo?: The closest matches in the index are Google Analytics, PostHog, Mixpanel, Amplitude, Plausible. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside Matomo's.

Head to head

Matomo vs Google Analytics Matomo vs PostHog Matomo vs Mixpanel Matomo vs Amplitude Matomo vs Plausible Matomo vs Hotjar Matomo vs Microsoft Clarity Matomo vs Fathom Analytics

Still want Matomo?

See its full listing and current offers.

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