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Matomo vs Microsoft Clarity
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Matomo
matomo.org
A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.
Analytics & Data
Visit MatomoMicrosoft Clarity
clarity.microsoft.com
Completely free session recording and heatmaps with rage-click and dead-click detection, no traffic limits.
Free planAnalytics & Data
Visit Microsoft Clarity| Matomo | Microsoft Clarity | |
|---|---|---|
| Entry price | Custom / not published | Custom / not published |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | not verified | 19 Aug 2026 |
| Pricing model | Free trial | Free |
| Free plan | No | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | — | 2020 |