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Amplitude vs Matomo
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Amplitude
amplitude.com
Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.
Free planAnalytics & Data
Visit AmplitudeMatomo
matomo.org
A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.
Analytics & Data
Visit Matomo| Amplitude | Matomo | |
|---|---|---|
| Entry price | Custom / not published | Custom / not published |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | not verified | not verified |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2012 | — |