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Fathom Analytics vs Matomo

Both sit in analytics & data. Here is how they differ on the things you can actually check.

Fathom Analytics

usefathom.com

Cookie-free web analytics with a fast dashboard, unlimited sites on most plans and automatic GDPR-friendly handling.

Analytics & Data
Visit Fathom Analytics

Matomo

matomo.org

A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.

Analytics & Data
Visit Matomo
Fathom Analytics and Matomo compared attribute by attribute
 Fathom AnalyticsMatomo
Entry price$15/moCustom / not published
Entry plan——
Paid annually——
Price checked21 Sept 2026not verified
Pricing modelFree trialFree trial
Free planNoNo
CategoryAnalytics & DataAnalytics & Data
Around since2018—

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Fathom Analytics vs Matomo, answered

Do Fathom Analytics or Matomo have a free plan?
Neither publishes an ongoing free plan. Check each vendor for a trial.
What is the difference between Fathom Analytics and Matomo?
Fathom Analytics: Cookie-free web analytics with a fast dashboard, unlimited sites on most plans and automatic GDPR-friendly handling. Matomo: A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.

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