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Hotjar vs Matomo
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Hotjar
hotjar.com
Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare.
Free planAnalytics & Data
Visit HotjarMatomo
matomo.org
A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.
Analytics & Data
Visit Matomo| Hotjar | Matomo | |
|---|---|---|
| Entry price | $49/mo | Custom / not published |
| Entry plan | Growth | — |
| Paid annually | $39/mosave 20% | — |
| Price checked | 6 Sept 2026 | not verified |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Analytics & Data | Analytics & Data |
| Around since | 2014 | — |
Every price here was read from the vendor's own pricing page, most recently on 6 Sept 2026. Entry tier only — vendors change pricing without notice.
Hotjar vs Matomo, answered
- Do Hotjar or Matomo have a free plan?
- Hotjar publishes an ongoing free plan; Matomo does not.
- What is the difference between Hotjar and Matomo?
- Hotjar: Heatmaps, session recordings, on-site surveys and feedback widgets that show where users hesitate. Part of Contentsquare. Matomo: A Google Analytics alternative built around full data ownership and GDPR compliance, run either as Matomo Cloud or self-hosted on your own server.
