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Umami vs Amplitude

Both sit in analytics & data. Here is how they differ on the things you can actually check.

Umami

umami.is

Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.

Free planAnalytics & Data
Visit Umami

Amplitude

amplitude.com

Behavioural analytics with experimentation and customer data management, aimed at larger product organisations.

Free planAnalytics & Data
Visit Amplitude
Umami and Amplitude compared attribute by attribute
 UmamiAmplitude
Entry price$20/moCustom / not published
Entry planPro
Paid annually
Price checked19 Aug 2026not verified
Pricing modelFree planFree plan
Free planYesYes
CategoryAnalytics & DataAnalytics & Data
Around since2012

Every price here was read from the vendor's own pricing page, most recently on 19 Aug 2026. Entry tier only — vendors change pricing without notice.