vs
Umami vs Google Analytics
Both sit in analytics & data. Here is how they differ on the things you can actually check.
Umami
umami.is
Traffic, campaigns, behaviour and conversions in one open-source platform, used either self-hosted or as Umami Cloud.
Free planAnalytics & Data
Visit UmamiGoogle Analytics
marketingplatform.google.com
GA4 event-based measurement across web and app, wired into Google Ads and BigQuery. Free for most sites, complex to configure well.
Free planAnalytics & Data
Visit Google Analytics| Umami | Google Analytics | |
|---|---|---|
| Entry price | $20/mo | Custom / not published |
| Entry plan | Pro | — |
| Paid annually | — | — |
| Price checked | 19 Aug 2026 | 19 Aug 2026 |
| Pricing model | Free plan | Free |
| Free plan | Yes | Yes |
| Category | Analytics & Data | Analytics & Data |
| Around since | — | 2005 |
Every price here was read from the vendor's own pricing page, most recently on 19 Aug 2026. Entry tier only — vendors change pricing without notice.