Have SaaS prices gone up? We re-read 45 pricing pages to find out
In short
29% of the 45 SaaS products where we hold enough readings to tell changed their price, and the median change was +22.2%. 13 went up and 2 came down. The largest rise we can prove is GitLab at +52.6%, from $19 to $29. Every figure was read off the vendor's own pricing page, or the Internet Archive's copy of it.
What actually changed
We read software pricing pages on a schedule and keep every reading, so we can say what a product used to cost rather than only what it costs now. Across 984 readings going back to 1 January 2021, 13 of 45 products — 29% — moved their published price, at a median of +22.2%.
The denominator matters and most published figures do not state one. 45 is not the number of products we list; it is the number where we hold two settled readings of the same plan on the same page, which is the only situation in which a change can honestly be claimed. Quoting a percentage against everything we list would count products we simply never had the readings to judge, and would make the market look more stable than we can show.
Every change we can prove
- Webflow (Basic) — $14 to $15, +7.1%
- Attio (Plus) — $36 to $44, +22.2%
- Instantly (Growth) — $37 to $47, +27%
- Freshdesk (Growth) — $15 to $19, +26.7%
- Linear (Basic) — $8 to $10, +25%
- Attio (Plus) — $34 to $36, +5.9%
- Postman (Basic) — $15 to $19, +26.7%
- monday.com (Basic) — $8 to $9, +12.5%
- Trustpilot (Standard) — $225 to $250, +11.1%
- Shopify (Basic) — $29 to $39, +34.5%
- GitLab (Premium) — $19 to $29, +52.6%
- Mixpanel (Growth) — $25 to $20, -20%
- Webflow (Basic) — $15 to $18, +20%
- Plausible — $6 to $9, +50%
- HubSpot (Starter) — $50 to $45, -10%
What we are not telling you, and why
This list is shorter than the truth on purpose. A vendor changes its published price roughly once a year; an automated reader disagrees with itself far more often than that. When we first looked at our own archive, it contained twelve apparent price changes and every single one was our own extractor changing its mind — reading a different plan, a different page, or the annual column instead of the monthly one.
So a change is published only when nothing about our own reading explains it: the plan name, the page and the billing period all match on both sides, each price was seen at least twice, the step is a size a real repricing takes, and the gap between readings is short enough that we are not papering over a hole in the record. Everything else is withheld, including changes that probably happened. A change we miss is invisible; a change we invent is the one thing a price index cannot afford to publish.
Check any of it
Every change above links the vendor page it was read from and, where the earlier reading came from an archived copy, the capture itself — so you can verify any figure here rather than taking our word for it. The full set is published as a downloadable file, free to use with a link back.
Questions
- Have SaaS prices increased in 2026?
- Across 45 products where we hold enough readings to compare, 29% changed their published price, with 13 increases and 2 decreases. The median change was +22.2%.
- Which software companies raised their prices?
- Webflow (+20%), Attio (+5.9%), Instantly (+27%), Freshdesk (+26.7%), Linear (+25%), Postman (+26.7%), and 5 more. Each figure was read from the vendor's own pricing page and links the page it came from.
- How do you know a price actually changed?
- Two readings of the same plan, on the same page, in the same billing period, each seen at least twice, with a plausible step between them and no long gap in the record. Readings that fail any of those are shown on the product's own page but never counted as a change.
