HubSpot
hubspot.com
CRM with marketing, sales and service bolted on
from $20/moFree plan
Attio
A CRM you shape like a spreadsheet
Free plan availableCRM & SalesSince 2019
from $44/moVisit attio.com
What Attio is
Data-model-first CRM where objects, attributes and workflows are user-defined. Syncs email and calendar automatically to build the relationship graph.
What Attio has cost
We have read this pricing page 12 times since Dec 2022, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.
- $29/mo*Dec 2022 – Oct 2023 · Plus · 3 readings · archived page
- $34/moFeb 2024 – Jan 2025 · Plus · 3 readings · archived page
- $36/moJul 2025 – Jan 2026 · Plus · 2 readings · archived page
- $44/moAug 2026 – Sept 2026 · Plus · 4 readings · archived page
The Plus plan moved from $34 to $36 (+5.9%) somewhere between Jan 2025 and Jul 2025 — we read it at both ends and cannot narrow it further. The Plus plan moved from $36 to $44 (+22.2%) somewhere between Jan 2026 and Aug 2026 — we read it at both ends and cannot narrow it further.
* That reading is the effective monthly cost when paying for a year up front, which is what the page published at the time.
Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Discount
20% off — $35/mo instead of $44/mo
Both prices read from attio.com on 2026-09-21. Plus plan. Billed for 12 months up front.
Attio alternatives
Other tools in CRM & sales that cover similar ground. Full comparison.
Salesforce
salesforce.com
The enterprise CRM standard
from $25/moFree trial
Pipedrive
pipedrive.com
A visual pipeline salespeople actually update
from $14/moFree trial
Where Attio sits on price
Entry prices across CRM & Sales, cheapest first.
- Freshsales$9
- Pipedrive$14
- Zoho CRM$14
- Close$19
- HubSpot$20
- Salesforce$25*
- Copper$29
- Folk$30
- Attio$44
- Streak$49
9 of these 10 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 9 verified prices in CRM & Sales.
Attio pricing questions
- How much does Attio cost?
- Attio starts at $44 a month on its Plus plan, billed monthly. That figure was read from attio.com's own pricing page on 21 September 2026.
- Does Attio have a free plan?
- Yes. Attio publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
- Is Attio cheaper if you pay annually?
- Yes — 20% cheaper. Paying for twelve months up front takes the entry plan from $44 a month to $35 a month. Both figures were read from the same pricing page in one visit, so the saving is arithmetic rather than a claim.
- What is Attio used for?
- Data-model-first CRM where objects, attributes and workflows are user-defined. Syncs email and calendar automatically to build the relationship graph. People mainly use it to manage a sales pipeline, organise contacts, build a custom crm.
- What are the best alternatives to Attio?
- The closest alternatives in the same category are HubSpot, Salesforce, Pipedrive, Close. HubSpot starts lower at $20 a month; Salesforce starts lower at $25 a month; Pipedrive starts lower at $14 a month; Close starts lower at $19 a month. HubSpot publishes a free plan.