Salesforce
salesforce.com
The enterprise CRM standard
from $25/moFree trial
HubSpot
CRM with marketing, sales and service bolted on
Free plan availableCRM & SalesSince 2006
from $20/moVisit hubspot.com
What HubSpot is
A free CRM core surrounded by paid Marketing, Sales, Service and CMS hubs. Generous free tier, steep price curve as you add seats and features.
What HubSpot has cost
We have read this pricing page 15 times since Jan 2021, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.
- $50/moJan 2021 – Jul 2021 · Starter · 2 readings · archived page
- $45/moJan 2022 – Jul 2023 · Starter · 4 readings · archived page
- $18/moJan 2024 · Starter · 1 reading · archived page
- $20/moJul 2024 – Jan 2025 · Starter · 2 readings · archived page
- $15/moJul 2025 · Starter · 1 reading · archived page
- $20/moJan 2026 – Sept 2026 · Starter · 5 readings · archived page
The Starter plan moved from $50 to $45 (-10%) somewhere between Jul 2021 and Jan 2022 — we read it at both ends and cannot narrow it further.
Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Discount
50% off — $10/mo instead of $20/mo
Both prices read from www.hubspot.com on 2026-09-21. Starter plan. Billed for 12 months up front.
HubSpot alternatives
Other tools in CRM & sales that cover similar ground. Full comparison.
Where HubSpot sits on price
Entry prices across CRM & Sales, cheapest first.
- Freshsales$9
- Pipedrive$14
- Zoho CRM$14
- Close$19
- HubSpot$20
- Salesforce$25*
- Copper$29
- Folk$30
- Attio$44
- Streak$49
9 of these 10 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 9 verified prices in CRM & Sales.
HubSpot pricing questions
- How much does HubSpot cost?
- HubSpot starts at $20 a month on its Starter plan, billed monthly. That figure was read from hubspot.com's own pricing page on 21 September 2026.
- Does HubSpot have a free plan?
- Yes. HubSpot publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
- Is HubSpot cheaper if you pay annually?
- Yes — 50% cheaper. Paying for twelve months up front takes the entry plan from $20 a month to $10 a month. Both figures were read from the same pricing page in one visit, so the saving is arithmetic rather than a claim.
- What is HubSpot used for?
- A free CRM core surrounded by paid Marketing, Sales, Service and CMS hubs. Generous free tier, steep price curve as you add seats and features. People mainly use it to manage a sales pipeline, track deals, run marketing campaigns.
- What are the best alternatives to HubSpot?
- The closest alternatives in the same category are Salesforce, Pipedrive, Close, Attio. Pipedrive starts lower at $14 a month; Close starts lower at $19 a month. Attio publishes a free plan.