Attio vs HubSpot
Both sit in CRM & sales. Here is how they differ on the things you can actually check.
On price: HubSpot starts $24 a month cheaper than Attio ($20 against $44, 55% less) on its Starter tier. Paying annually takes Attio to $35/mo (20% off) and HubSpot to $10/mo (50% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Attio
attio.com
Data-model-first CRM where objects, attributes and workflows are user-defined. Syncs email and calendar automatically to build the relationship graph.
HubSpot
hubspot.com
A free CRM core surrounded by paid Marketing, Sales, Service and CMS hubs. Generous free tier, steep price curve as you add seats and features.
| Attio | HubSpot | |
|---|---|---|
| Entry price | $44/mo | $20/mo |
| Entry plan | Plus | Starter |
| Paid annually | $35/mosave 20% | $10/mosave 50% |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | CRM & Sales | CRM & Sales |
| Around since | 2019 | 2006 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Attio vs HubSpot, answered
- Is Attio cheaper than HubSpot?
- No — HubSpot is the cheaper entry point, at $20 a month against Attio's $44, 55% less.
- Do Attio or HubSpot have a free plan?
- Both do. Attio and HubSpot each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Attio and HubSpot?
- Attio: Data-model-first CRM where objects, attributes and workflows are user-defined. Syncs email and calendar automatically to build the relationship graph. HubSpot: A free CRM core surrounded by paid Marketing, Sales, Service and CMS hubs. Generous free tier, steep price curve as you add seats and features.
- Which one is cheaper paid annually?
- HubSpot, at $10 a month against Attio's $35. Attio drops to $35 a month paid yearly (20% off), while HubSpot drops to $10 a month paid yearly (50% off).
