Attio vs Zoho CRM
Both sit in CRM & sales. Here is how they differ on the things you can actually check.
On price: Zoho CRM starts $30 a month cheaper than Attio ($14 against $44, 68% less) on its Standard tier. Paying annually takes Attio to $35/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Attio
attio.com
Data-model-first CRM where objects, attributes and workflows are user-defined. Syncs email and calendar automatically to build the relationship graph.
Zoho CRM
zoho.com
Full-featured CRM at a low price point, and a gateway into Zoho's forty-odd other business apps. Strong value, a dated interface in places.
| Attio | Zoho CRM | |
|---|---|---|
| Entry price | $44/mo | $14/mo |
| Entry plan | Plus | Standard |
| Paid annually | $35/mosave 20% | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | CRM & Sales | CRM & Sales |
| Around since | 2019 | 2005 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Attio vs Zoho CRM, answered
- Is Attio cheaper than Zoho CRM?
- No — Zoho CRM is the cheaper entry point, at $14 a month against Attio's $44, 68% less.
- Do Attio or Zoho CRM have a free plan?
- Both do. Attio and Zoho CRM each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Attio and Zoho CRM?
- Attio: Data-model-first CRM where objects, attributes and workflows are user-defined. Syncs email and calendar automatically to build the relationship graph. Zoho CRM: Full-featured CRM at a low price point, and a gateway into Zoho's forty-odd other business apps. Strong value, a dated interface in places.
- Which one is cheaper paid annually?
- Zoho CRM, at $14 a month against Attio's $35. Attio drops to $35 a month paid yearly (20% off), while Zoho CRM publishes no annual discount we could read, so it stays at $14.
