HubSpot vs Salesforce
Both sit in CRM & sales. Here is how they differ on the things you can actually check.
On price: HubSpot starts $5 a month cheaper than Salesforce ($20 against $25, 20% less) on its Starter tier. Paying annually takes HubSpot to $10/mo (50% off). Where a price could not be read from the vendor's page it is marked indicative below.
HubSpot
hubspot.com
A free CRM core surrounded by paid Marketing, Sales, Service and CMS hubs. Generous free tier, steep price curve as you add seats and features.
Salesforce
salesforce.com
The default CRM for large sales organisations. Endlessly configurable with its own app ecosystem and development platform — and the administration overhead that implies.
| HubSpot | Salesforce | |
|---|---|---|
| Entry price | $20/mo | $25/mo |
| Entry plan | Starter | — |
| Paid annually | $10/mosave 50% | — |
| Price checked | 21 Sept 2026 | not verified |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | CRM & Sales | CRM & Sales |
| Around since | 2006 | 1999 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
HubSpot vs Salesforce, answered
- Is HubSpot cheaper than Salesforce?
- Yes. HubSpot starts at $20 a month against Salesforce's $25, 20% less.
- Do HubSpot or Salesforce have a free plan?
- HubSpot publishes an ongoing free plan; Salesforce does not.
- What is the difference between HubSpot and Salesforce?
- HubSpot: A free CRM core surrounded by paid Marketing, Sales, Service and CMS hubs. Generous free tier, steep price curve as you add seats and features. Salesforce: The default CRM for large sales organisations. Endlessly configurable with its own app ecosystem and development platform — and the administration overhead that implies.
- Which one is cheaper paid annually?
- HubSpot, at $10 a month against Salesforce's $25. HubSpot drops to $10 a month paid yearly (50% off), while Salesforce publishes no annual discount we could read, so it stays at $25.
