BrandPurl vs Metricool
Both sit in social media. Here is how they differ on the things you can actually check.
On price: Metricool starts $4 a month cheaper than BrandPurl ($25 against $29, 14% less) on its Starter tier. Paying annually takes Metricool to $20/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
BrandPurl
brandpurl.com
Turns one product or campaign brief into captions, AI images and multi-shot videos adapted to each channel and audience, then queues a seven-day publishing plan across 20+ social platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube and Google Business, after a single review. Views, reach, likes and saves from the connected channels come back into one dashboard. Plans are sized by brand workspaces, monthly AI images and credits that roll over while the membership is active, and a three-day trial with 30 credits needs no card.
Metricool
metricool.com
Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.
| BrandPurl | Metricool | |
|---|---|---|
| Entry price | $29/mo | $25/mo |
| Entry plan | Starter | Starter |
| Paid annually | — | $20/mosave 20% |
| Price checked | 26 Oct 2026 | 19 Oct 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Social Media | Social Media |
| Around since | — | 2015 |
Every price here was read from the vendor's own pricing page, most recently on 26 Oct 2026. Entry tier only — vendors change pricing without notice.
BrandPurl vs Metricool, answered
- Is BrandPurl cheaper than Metricool?
- No — Metricool is the cheaper entry point, at $25 a month against BrandPurl's $29, 14% less.
- Do BrandPurl or Metricool have a free plan?
- Metricool publishes an ongoing free plan; BrandPurl does not.
- What is the difference between BrandPurl and Metricool?
- BrandPurl: Turns one product or campaign brief into captions, AI images and multi-shot videos adapted to each channel and audience, then queues a seven-day publishing plan across 20+ social platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube and Google Business, after a single review. Views, reach, likes and saves from the connected channels come back into one dashboard. Plans are sized by brand workspaces, monthly AI images and credits that roll over while the membership is active, and a three-day trial with 30 credits needs no card. Metricool: Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.
- Which one is cheaper paid annually?
- We can't say for sure. We could not read a yearly price for BrandPurl, which is $29 month to month, while Metricool drops to $20 a month paid yearly (20% off). BrandPurl would need to take more than 31% off for paying yearly to come in under Metricool's $20.
